Key Account Management
You must have completed our TGS Sales Level One course before you can participate in this Level 2 course.
The overall objective of this session is to instruct them how to maintain and grow an account by understanding the clients on which to concentrate and how to infiltrate a complex decision making unit. The full programme is designed to help your team with Key Account Management process, as well as the will to engage. Each session will have it’s own specific objectives
The Definition of Key Account Management
- This session will explain what Key Account Management is using “The Evolution of Account Management” and presentations around what to be looking for within an account
- This session will incorporate group work and is aimed at outlining the beginning of a strategy