LinkedIn Profile Building

Your LinkedIn profile is like your own personal website. Potential clients, members and recruits will be checking it, so make sure it reflects your professionalism. In this session, we will guide you through each part of a “perfect profile”, including imagery, clever copy, search optimisation and more.

Speaker : Heather Murray

Heather spent 12 years working for legal and accounting firms (KPMG, Osborne Clarke, DAC Beachcroft), before a 5 year stint managing a charity, which radically changed her outlook. Beesting Digital was born as a powerful marriage of both worlds: profit and purpose; an agency that works with some of the world’s biggest firms, and also uses 20% of its profits to manage its own hands-on charitable work with isolated older people. Heather has a strong belief that businesses can be kind without losing commercial credibility. She is actively building a truly accessible, inclusive and positive culture, speaking openly about her own anxiety disorder to try and dispel stigma. Beesting is a small-but-mighty content strategy agency, specialising in working with legal, financial and tech companies all over the world, including Unilever, Starling Bank, Mitsubishi, DLA Piper, Clyde & Co. and of course, TGS.

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