18/02/2020

This will only take a minute…

Doing business

Who has time to read long articles nowadays?

That’s why the 60-second written pitch is the solution. From this, you will learn how best to present yourself and an idea in a mere 60 seconds.

A quick pitch is incredibly valuable to your business, and a skill many people lack. You never know when the opportunity to pitch could appear, so follow these tips to be prepared:

Present a problem. Introduce yourself as a solution and target your audience. Remember that people prefer simple emphasise benefits rather than features. Skip the detail but make it clear that you are happy to answer questions.

Practice makes perfect: don’t let your presentation drag on, and share your motivation. Believe in what you are saying and remember the four core components:

  • Introduction
  • Credibility story
  • The ask
  • Call to action

 

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