A bald man’s best friend

Doing business

All we really want in business is success. But… How do we unlock that success?

At TGS we have found a novel solution: WIGS. To be crystal clear, we’re not talking about a balding man’s favourite fashion accessory… but Wildly Important Goals!

*This strategy is taken from the must-read book “4 Disciplines of Execution” by Chris McChesney & co.

For now, though, remember these three stages:

1: FOCUS – Define your Wildly Important Goal

Start by asking yourself: What is the one area where change would have the biggest impact, assuming all other areas of operation remain the same?

A WIG might relate to an aspect of your everyday working life that needs improving. Or on the contrary, something completely new! WIGS should be expressed in the form of “from X to Y by a certain date”.

Step 2: IMPACT – Determine lead measures

Lead measures precede the action planned and executed in order to achieve a WIG. A lead measure should be predictive and influenceable by the team, which focuses on tangible results (at a weekly or daily resolution).

Step 3: ENGAGEMENT AND ACCOUNTABILITY – Create a scorecard

Compelling scorecards keep people motivated and engaged. Teams engage when they keep score, so they can see if they are winning or losing. The scorecard should include a few lead measures that indicate progress.

Your scorecard should establish a rhythm in terms of accountability. Make sure you review the scorecard, report on commitments, state the outcome and specify the next steps to take.


TGS top tips and quick tricks:

  • Don’t force too many WIGs on your team. Two or three is plenty. Ask yourself what is the smallest possible number of battles needed in order to win the war.
  • Make sure your team have their say when defining lead measures.
  • Stick to specific outcomes – but be sure not to repeat the same commitment for more than two weeks in succession – and never accept unfulfilled commitments.



If you decide to start using WIGS,

feel free to share your success story with us!

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