TGS Branding & Co-Branding Refresh

At the TGS EMEA Brussels Conference, members from around the world came together to explore what it truly means to be ready. Each session highlighted one key truth: firms that innovate, collaborate, and stay ahead of change don’t just survive—they thrive.

Find out more about the conference!

A brand is more than a logo—it’s a story that connects. Our branding recap showed how members like TGS France and Hillier Hopkins are successfully aligning local identity with global impact. From website integration to CSR-driven design, the session provided a toolkit for making the TGS brand a powerful business asset.

TGS France: A Branded Member Refresh

• Design Updates: Everything is available on the TGS Hub!
• • New earthy color palette (natural browns, greens) for authenticity and CSR symbolism.
  • Minimalist layout with modern typography (Poppins and Jenson)
• CSR Visibility: Dark/light green colors visually highlight CSR messaging.
• Digital Accessibility: Design changes consider accessibility for users with impairments.
• Implementation: Roll-out includes brochures, email signatures, social media banners…

Hillier Hopkins: A Co-Branding approach

• TGS Integration Tactics:
  • Homepage and every web page includes TGS branding
  • Dedicated TGS page and linked insights/news.
  • Guides (e.g., “Doing Business in the UK”) include TGS co-branding.

• Internal Communication:
  • SharePoint and office meetings promote TGS awareness.
  • Staff presentations and sustainability initiatives highlight TGS connections.
• Marketing Output: Newsletters include TGS stories and branding.
• Social Media: Active on LinkedIn, tagging TGS in posts for resharing.
• Client Feedback: Ask for testimonials to showcase TGS referrals.

Recommendations

• Look around at what other members are doing, ask for help and advice: stronger together!
• Promote collaboration and knowledge sharing across firms. Promote the TGS brand on your website – who is TGS? Your clients should know you are part of a global network.
• Use shared templates, testimonials, and case studies.