Brussels EMEA conference: Meet the speakers

Who are the speakers at the TGS EMEA Conference in Brussels?

We’re proud to introduce the speaker lineup for the upcoming Brussels EMEA conference. Each expert brings a unique perspective on today’s most pressing business challenges—from ESG strategy and EU policy, to sustainable innovation and authentic communication.

Get to know the voices who will be leading thought-provoking sessions and practical workshops designed to help your business thrive in a changing world!

Understanding the ‘Brussels Bubble’ with Alex Braley

Alex Braley is a public affairs specialist with deep expertise in EU policy and institutional engagement. Based in Brussels, he works at Sustainable Public Affairs, advising clients on how to navigate the complexities of European decision-making. With a background in political communications and strategic advocacy, Alex helps organisations raise their visibility, shape policy debates, and build meaningful relationships within the EU ecosystem.

In his session, Alex will lift the curtain on the so-called “Brussels Bubble”. Through clear explanations and concrete examples, he will unpack how EU institutions operate, how decisions are made, and where external actors can have real influence. He will spotlight opportunities for engagement — particularly in the fast-evolving field of sustainability — and outline how networks like TGS Global can position themselves as credible, trusted contributors to the policy process. Attendees will come away with a clearer understanding of the EU landscape and actionable strategies to make their voice heard within it.

ESG Business Boost with Laurent Lahaye 

Laurent Lahaye works at the ICHEC Brussels Management School and is an ESG strategist with a sharp focus on sustainability-driven business transformation. With extensive experience advising leaders and organisations, he brings clarity and structure to complex challenges around corporate responsibility. His teaching is grounded in real-world application, drawing from a rich background in strategic consulting and social entrepreneurship.

In this interactive session, members will learn a fresh perspective on ESG — not as a financial constraint, but as a framework for managing risk and building long-term resilience. Through practical examples and live discussion, Laurent will unpack the regulatory, reputational, and human dimensions of ESG strategy. As employee motivation and regulatory pressure grow, ESG becomes a key factor in building not only competitive advantage, but long-term business resilience. Members will be invited to share insights, reflect on inspiring ESG success stories and consider the diversity of business models that exist today – including hybrid organisations such as sustainable or social enterprises, with or without formal certifications like BCorp.

The unexpected business benefits of Nature with Jacqui Macdonald

Jacqui Macdonald is a corporate communications professional and the founder of Voice of the Beehives, a consultancy dedicated to helping SMEs embed sustainability at the core of their business strategy. With experience working alongside industry leaders such as Unilever and Nestlé, she helps brands build their reputation.

During her workshop, Jacqui will guide participants through the importance of weaving nature into daily business life. Backed by science and proven results, she will explore how reconnecting with the natural world can improve creativity, sharpen decision-making, and support employee wellbeing. Her nature-first strategy not only enhances performance but also strengthens reputation, attracts talent, and fosters long-term resilience. Through engaging discussion and practical takeaways, Jacqui will offer a new lens on ESG—one where success and sustainability move forward, together.

Discover more about her session by watching her videos !

“How many clients are you ghosting?” with John Paul Flintoff

John-Paul Flintoff is a writer, speaker, and former Financial Times journalist who has spent over two decades helping individuals and organisations communicate with authenticity and purpose. With a background in storytelling and human-centred communication, he has worked across sectors to support leaders in developing stronger, more meaningful connections with clients and stakeholders. His work challenges traditional business narratives, favouring clarity, empathy, and genuine engagement over formulaic sales tactics.

In this workshop, John-Paul will explore how a client-first mindset can reshape business development. He will explore the world of tailored newsletters and how they can help make real human connections, putting the client’s needs, language and worldview at the heart of your strategy. With generative AI, website traffic is going down, but have no fear, the solution is clear! It’s simple and lands directly in your inbox.With his sharp insight and engaging style, John-Paul will offer a fresh take on growth—rooted in relationship, not rhetoric.